DRY clean carpets visual identity

Here’s the new look for DRY clean carpets

The brief for this new logo was: We need something new and fresh as a logo for our company. There was no existing logo as company is starting up. They wanted modern fonts with a clean light finish and an organic feel to it as well. A logotype needed to be created as a visual identifier and the logo need to be adaptable to monochrome and smaller versions as well for faxes and emails.

Black and white version:


Small version the baseline disappears for readability :